If a scalp cooling device was going to be operated by a medical facility like UCSF it would have to be cleared by the FDA. Dr. Esserman assured Bethany that if she could find funding for a clinical trial, that UCSF would become the inaugural site for the research that could lead to FDA Clearance.
But what started out as a stream of applications, turned into a flood once FDA Clearance came through.
Patsy was having a hard time keeping up with the operational and financial demands when the phone rang in early 2016. What she assumed was another subsidy request coming in was actually Bethany, calling Patsy to find out what her vision was for CCAPS.
After a few weeks of back and forth calls, Bethany and Patsy decided to join forces. They launched HairToStay in April 2016, with a goal of building a national subsidy program that could be supported by partnerships with both philanthropic and commercial organizations. To date, HairToStay has raised over $1M and has awarded subsidies to over 600 patients nationally. Awareness and demand are growing exponentially.
To date, HairToStay has raised over $1M and has awarded subsidies to over 600 patients nationally. Awareness and demand are growing exponentially. HairToStay has struck a responsive chord with patients and also with the haircare industry. Patsy had a milestone (70th) birthday in 2017, and has decided to focus strictly on being our liaison for patients looking for just a little more personalized support, a role she performs with experience and empathy. So that’s our story so far. And with ongoing support from our generous donors and sponsors, we will continue to provide access to this very important treatment option and ensure that HairToStay is HereToStay – as long as we are needed. Thank You!
Receiving FDA Clearance was the initial goal, and might have been the end of the story. But reality intervened as it became increasingly apparent that scalp cooling would likely not be covered by most insurance carriers for many years, thereby dramatically reducing the number of patients who could afford the treatment.
Bethany was determined to find a way to subsidize scalp cooling for patients with financial need.