amika has recently launched a limited-edition Soulfood Nourishing Mask to support HairToStay, the brand’s charity partner with an incredible mission. Four dollars from every purchase of amika x HairToStay Soulfood Nourishing Mask will support HairToStay.

Founded in 2007, HairToStay is a nonprofit organization that raises awareness of and provides financial support for scalp-cooling technology, which can dramatically reduce chemotherapy-induced hair loss. Hair loss can often cause emotional damage to a patient, so maintaining a sense of normalcy and privacy can help.

The amika x HairToStay Soulfood Nourishing Mask is packed with vitamins and nutrients to condition the hair. This sea buckthorn-infused formula is rich and creamy and used as a weekly treatment or as a daily deep conditioner. The mask is suitable for all hair types, especially those in need of deep hydration.

Image Credit: amika

Trend Themes
1. Charitable Beauty Products – Beauty brands partnering with charities to donate a portion of proceeds to a good cause.
2. Socially Conscious Hair Care – Hair care products designed to support social causes and give back to the community.
3. Hair Loss Solutions – Innovative products and treatments that help reduce hair loss, particularly in cancer patients undergoing chemotherapy.
Industry Implications
1. Beauty and Personal Care – Charitable beauty products are a great way for beauty brands to connect with customers and give back to the community.
2. Nonprofit – Nonprofit organizations like HairToStay can benefit greatly from partnerships with brands and companies that share their mission.
3. Healthcare – Hair loss can be a significant concern for cancer patients undergoing chemotherapy, creating opportunities for health care providers and hair care companies to create innovative solutions to help patients maintain a sense of normalcy.

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