One dollar for every bottle sold will support the nonprofit that funds scalp-cooling technology for cancer patients.

For Breast Cancer Awareness Month, Amika is introducing a limited-edition Wizard Silicone-Free Detangling Primer to support HairToStay, a nonprofit organization that works to increase awareness and provide financial support for cancer patients to receive scalp-cooling technology during chemotherapy treatment to prevent hair loss.

One dollar for every bottle sold will go in support of the nonprofit.
Amika first launched its partnership with HairToStay in 2018 with an ongoing initiative of donating 1% of all e-commerce sales from to HairToStay, while also providing the option for customers to add an additional donation at checkout. Throughout the year, the brand also supports its network of salons in their efforts to fundraise for HairToStay through salon-a-thons and other events.

Wizard Silicone-Free Detangling Primer

The Wizard Silicone-Free Detangling Primer is an all-in-one, lightweight hair priming spray that works to prep and prime hair for any style. Infused with squalane and sea buckthorn, the lightweight primer reduces frizz, protects hair against heat up to 450°F, cuts down on blow dry time, and detangles all hair types. Silicones add shine and lock in moisture.
The Amika x HairToStay The Wizard Silicone-Free Detangling Primer retails for $29 and is available at and salons nationwide.

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