amika Launched a Limited-Edition Soulfood Nourishing Mask for HairToStay

amika has recently launched a limited-edition Soulfood Nourishing Mask to support HairToStay, the brand’s charity partner with an incredible mission. Four dollars from every purchase of amika x HairToStay Soulfood Nourishing Mask will support HairToStay. Founded in 2007, HairToStay is a nonprofit organization that raises awareness of and provides financial support for scalp-cooling technology, which […]

Ice-skating fundraiser to support ‘HairToStay’ for low-income cancer patients

Bay Area residents looking for an enjoyable Sunday evening outing that supports a good cause can take to the ice rink next month to benefit the nonprofit HairToStay, which helps low-income people reduce hair loss during chemotherapy. HairToStay, which has deep Jewish community ties and backing from the Sharsheret Foundation, the Mount Zion Health Fund […]

HairToStay article featured in The Ark Newspaper

Belvedere’s Bethany Hornthal first learned about chemotherapy patients using scalp-cooling caps to prevent hair loss in 2010 while she was working as a marketing and development consultant in the medical field.

Laura Esserman, the director of the University of California at San Francisco’s Carol Franc Buck Breast Care Center, told Hornthal about a patient who “did not want to lose her beautiful blonde hair during chemotherapy” and had asked her doctor whether scalp-cooling, which was predominantly used in Europe at the time, would be possible at UCSF, Hornthal recalls.