Champions for Change Returns for the Eighth Year Running on CNN

WEEK-LONG SPECIAL PROGRAMMING BEGINS SATURDAY, MAY 11 PRIMETIME SPECIAL EVENT HOSTED BY DR. SANJAY GUPTA AIRS SATURDAY, MAY 18 AT 9PM ET NEW YORK, NY – (May 6, 2024) – Beginning Saturday, May 11, CNN’s Champions for Change programming will spotlight the extraordinary stories of pioneers who are driving us towards a brighter future and changing the world. […]

‘Cold Cap Therapy’ helped local cancer patient save 50% of her hair

MILWAUKEE — At just 37 years old, Rachel Becker was given the unthinkable diagnosis. She had an aggressive form of breast cancer. “I just remember holding my husband and saying, ‘I don’t wanna die, I don’t wanna die like this,’” said Rachel Becker. There was an even bleaker outlook. “The type of chemo I had […]

How amika is Helping More Cancer Patients Keep Their Hair

Originally published by Behind The Chair on September 30, 2019 Liz wearing a cold cap. Photo courtesy HairToStay. “It’s probably nothing. You’re so young and healthy.”When Liz Acosta felt a lump in her breast, that’s what she—and her friends and family—thought. But Liz, who is in her early 30s, went to the doctor anyway. And she left […]

Keranique Announces Charitable Partnership with HairToStay for Breast Cancer Awareness Month

JERSEY CITY, N.J., Sept. 27, 2018 /PRNewswire/ — Keranique®, the Women’s Hair Growth Experts™, announces a new partnership with national nonprofit organization, HairToStay, as part of their mission to restore the confidence in women who experience hair loss. Beginning in October for Breast Cancer Awareness Month, Keranique will kick off a fundraiser that donates profits directly to HairToStay. […]


amika has just announced their partnership with HairToStay, the first and only national nonprofit organization that aims to increase awareness for scalp-cooling technology—a system that works to prevent hair loss during chemotherapy—and provides financial support for cancer patients to receive this hair-saving treatment. amika will launch an ongoing initiative beginning in October 2018 to donate one-percent of […]

HairToStay article featured in The Ark Newspaper

Belvedere’s Bethany Hornthal first learned about chemotherapy patients using scalp-cooling caps to prevent hair loss in 2010 while she was working as a marketing and development consultant in the medical field.

Laura Esserman, the director of the University of California at San Francisco’s Carol Franc Buck Breast Care Center, told Hornthal about a patient who “did not want to lose her beautiful blonde hair during chemotherapy” and had asked her doctor whether scalp-cooling, which was predominantly used in Europe at the time, would be possible at UCSF, Hornthal recalls.