Meet the HairToStay Team.

We are doing our best to operate a lean and agile organization where the vast majority of proceeds can find their way directly to our subsidy recipients.

Bethany Hornthal

Co-Founder and Executive Director

Bethany is the Co-Founder and Executive Director of HairToStay. Upon graduation from Northwestern University, Bethany began work in Boston as an advertising agency Account Executive for A&W Beverages. After moving to California, Bethany founded her own consulting firm and provided marketing and communications services for a number of up and coming Silicon Valley companies during the 1980’s and 1990’s.
In the 1990’s, after starting a family, Bethany became more serious about social impact and began focusing her efforts in non profit sectors. Over the past 20 years, Bethany has held a variety of Board and consulting positions for non profits in the healthcare and community sectors.
Noah’s passion for nonprofits dates back almost 30 years, volunteering for organizations and his synagogue in his hometown of Sacramento, beginning at an early age. This commitment to helping others was passed down to Noah by his mother, an activist who believed firmly in helping those less fortunate. His plan to attend law school was altered greatly when he began working at a group home for foster youth shortly after graduating from UC Davis. It was there he discovered that his life’s purpose was in helping others; and so began a career in nonprofit work.
In the last 14 years, Noah has worked in the capacity of direct service, nonprofit administration, program development, operations, and fundraising and development. He has considerable experience as a grant writer, raising over $10M for nonprofits whose missions range from healthcare to youth services, and currently sits on the Board of three nonprofits. Moved by the mission and the commitment of the small, but dedicated team, Noah joined HairToStay in 2017. As the development director, Noah is responsible for the development and implementation of fundraising initiatives, grant writing, development of key relationships, and has been integral in our partnership with the haircare industry.
noah headshot

Noah Warren

Development Director

Darya Mead

Marketing and Administrative support

Darya Mead is a writer/ producer/ yoga teacher and mom living in the Bay Area. Originally from NYC, she has worked in print, TV/ Video Production and as an online media producer and manager for many years. Her focus has been feature stories: travel, health and wellness, parenting and food. Her work has included projects for Silicon Valley startups, national media outlets, corporations and non-profits. HairToStay offered a unique opportunity to combine many of her media production skills and personal interests– but most of all– the organization has such an inspiring and meaningful mission, one that she wanted to support. Darya lives in San Francisco with her husband and two teenage sons and enjoys hiking, camping, yoga and cooking.

James Mauch is the HairToStay bookkeeper, along with doing the books for multiple other companies in the Bay Area. He comes from LA but has lived in the Bay Area for over 15 years. He enjoys concerts, mountains, and spending time with his two young children, Sierra and Jasper. He has been in the HairToStay family for over a year and has enjoyed being a part of the great work that HTS does for their clients.

James Mauch

Bookkeeping, HairToStay

Board of Directors

Dr. Hope Rugo

Board Member

Dr. Hope Rugo is a medical oncologist and hematologist specializing in breast cancer research and treatment. A Clinical Professor of Medicine, Dr. Rugo joined the Breast Care Center in 1999 after a decade of experience at UCSF in malignant hematology and bone marrow transplantation for a variety of diseases, including breast cancer. In 2010, Dr Rugo took the lead as Principal Investigator for the first FDA Trial to grant clearance (December 2015) to a scalp cooling system (The DigniCap System) to be marketed in the United States.

Janie Friend

Bord Member

Janie Friend has been an integral part of the HairToStay board since its founding. Janie is philanthropist and provides leadership as a board member to several organizations. Janie is a Licensed MFCCC, serves on the National Association for the Repeal of Abortion Laws (NARAL) Leadership Council and the San Francisco Zoo board of directors. Janie is also involved in various environmental interests. 

Jeffrey Hessekiel

Board Member

Jeffrey J. Hessekiel, J.D., is Executive VP and General Counsel at Exelixis. Prior to joining Exelixis, Mr. Hessekiel was Senior Counsel at Arnold & Porter Kaye Scholer LLP, where he advised emerging growth and public companies, primarily in the life sciences sector. He also held key legal and compliance roles at Gilead Sciences, Inc., Silicon Valley law firms, and several international non-governmental organizations. 

Haircare Advisory Board

Sydney Berry

Chair, Professional Beauty Association

Sydney Berry is married, has three children and one grandchild. She started her career as a stylist and salon owner, and then Co-Owner and CEO of Salon Services, a distributor of professional beauty salon products throughout Washington, Oregon, Idaho, Utah, Arizona Wyoming, Alaska and Montana. She founded the networking group, Club 40, which existed for 25 years meeting every two months, in deriving and sharing best practices with one another to strengthen the core of our beauty industry. Since retiring from her post at Salon Services, she now serves as a critical member of HairToStay’s haircare advisory board and the chair of PBA.

Scott Buchanan

Owner, Scott J Aveda Salons

As a high-school dropout, owning one hair salon — let alone multiple salons — was a career path Scott never dreamed of pursuing. Scott lost his parents at an early age and supported himself as a hospital orderly. Beauty school appealed to him, so he worked his way through cosmetology school and started an apprenticeship in a local salon.

It was one day at a time, one guest at a time. He focused on giving a great experience to everyone in his chair. Making people feel good about themselves is what he loves, and has been driving his passion since day one.

Chelsea Riggs

Brand President, amika haircare

Chelsea Riggs is a founding member and Brand President of amika, a fun, accessible and affordable-luxury haircare brand that’s re-writing the narrative of the professional hair industry. Throughout her tenure, Riggs has built the brand’s distribution from the ground up by focusing on supporting the hairstylist community (now carried by over 40k stylists), gradual expansion with Sephora US over the past 10 years into all doors, and a robust DTC business that contributes over 25% of revenue. Under her leadership, amika has seen 10x revenue growth and refocused to a purpose-driven ethos centered on a future in which beauty contributes to a world where people and the planet prosper. Riggs graduated from Florida State University in 2008 with a degree in merchandising, and has been featured in WWD, Nylon, Vogue Business and Glossy.

Scott Allison

Owner, S Salon & Spa

Scott is a graduate of Vidal Sassoon Academy in Santa Monica California. Scott opened the doors of S Salon on Jan 5, 2010 and feels truly blessed to work in the Fairbanks community. Scott became a hairstylist because he enjoys developing relationships with people and providing them with a genuine salon experience. He aspired to be a salon owner to help other stylists learn the tools of the trade to succeed in the beauty industry. An interesting fact about Scott is that he enjoys the art of carpentry and loves to spend time in the outdoors of Alaska. Scott’s next goal in his professional career is to develop S Salon Systems and create a culture driven team of cosmetologists

Ronit Enos

Author & Owner, Salon Cadence

For the past decade, I’ve been on a mission to help serious business owners—especially women—get out of their way, build a profit-through-impact company, and achieve the level of success necessary to live their dreams, all while never feeling alone during the process. Ultimately I found my creative calling in the salon industry. In 2001, I founded Maxime Salon on the South Shore of Massachusetts and grew the company into the high six-figures over a decade of fun, learning, and passion.

It quickly became apparent that running a small business meant I was never off-the-clock. I knew I had to find the balance between life—raising two children—and work, so I streamlined every aspect of the business and was as efficient as possible. Eventually, this process allowed me the free time that many small business owners struggle to achieve. My next dream is to take Salon Cadence global, helping women in distressed situations worldwide to take control of their lives by building their own profitable companies.